TVS Motor is infiltrating more in Ultraviolette EV

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Ultraviolette EV has announced that they have received Rs.30 Cr as apart of Series B investment from TVS motors today. The picture was taken during the F77 Launch event The EV is the future of transportation as almost all the automobile companies are trying to enter or establish their own EV product line. Companies like TESLA, Rivian, AUDI, BMW and a few others had already made their impression in EV. But in India, the story is different because there are very few EV players on a small scale level. Companies like TATA and Hero moto corp are investing nickles and dimes many EV startups like Tork motors and Ather Energy. An Inside outlook to F77 Likewise, TVS motors have invested in Ultraviolette Automotive an EV startup based on Karnataka, India. They made an initial investment of Rs.11 Cr around 2017, Then extended their investment by preference share of Rs.5 Cr in last fiscal. But in today’s news Ultraviolette Automotive has said that they have risen another Rs.30 Cr as a part of the...
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Coca-cola’s is really pushing it hard for Amul and Mother diary, as it introduces new spiced buttermilk under its VIO brand:

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Coca-cola on Tuesday 6th June 2020, Launched a new Indian regional beverage drink under its VIO brand 

Coca-cola’s is really pushing it hard for Amul and Mother diary, as it introduces new spiced buttermilk under its VIO brand:Coca-cola’s is really pushing it hard for Amul and Mother diary, as it introduces new spiced buttermilk under its VIO brand:

As coca-cola enters into the buttermilk category expected to raise competition for Amul and Mother Dairy. “VIO Spiced Buttermilk further expands Coca-Cola’s existing portfolio of beverages, providing more choices to the consumers. The introduction of VIO Spiced Buttermilk is a part of the company’s hyper-local strategy that focuses on developing localized products in India to suit consumer preferences specific to a region,” the company said in a statement.


‘Beat the heat’ is the tag line for the product. We think this is a good time to expend the beverage portfolio of coca-cola as the lockdown is expected to continue till July end, the demand for essential, beverages and FMCG products will be in peak. India is one of the biggest dairy producing and consuming country in the world the market players in the regional beverage are very few like Amul and Mother dairy, now VIO spiced buttermilk will provide a tough competition to them.


The ‘VIO-Spiced Buttermilk’ retails for Rs.15(MRP) for 180ml pack. ‘Amul’s-Masti Buttermilk’, is available for Rs.10 in 180 ml carton. It’s is available on BigBasket:

https://www.bigbasket.com/pd/40183797/vio-spiced-buttermilk-180-ml/


Location: Chennai, Tamil Nadu, India

Comments

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